Having an efficient, effective and good-looking website is one of the most important things to guarantee the success of your online business. Your website may very well be the first thing people see that gives them an idea of what your company does. We all know we shouldn’t judge a book by it’s cover, but…
read moreThe holidays are a time for everyone to kick back, relax, and reflect on the year that has just passed. They are also a time to look to the future and the year ahead, to make resolutions for the new year and perhaps Hootsuite is a fantastic online program that enables you to manage all…
read moreHow Marketing Supports Business Development Unfortunately, your prospective customers don’t just find your website and click “buy.” Today’s consumer spends time researching your company and product before even making contact, which may mean many touchpoints with sales and marketing efforts before a purchase is made (according to many experts, it
read moreWith the proliferation of the internet as a source of leads, businesses both big and small have rushed to set up their own websites to attract potential customers. However, many businesses don’t understand that having an online presence simply for the sake of having one can actually do more harm than good and very important…
read moreSocial media marketing has been a definite buzzword for the past few years, but what is it really? Social media marketing at its core is
read moreIs your website responsive? Unfortunately, the ability to access your website on a mobile device doesn’t necessary mean your website is mobile-optimized or responsive.
read moreDesigning for SEO: 5 Basic Fundamentals. A shiny, beautiful, brand-new website design is practically worthless without a search engine optimization (SEO) strategy powering it. After all, what’s the point of a website that no one can find?
read moreInterested in online advertising, but not sure if the benefits outweigh the cost? Consider this: When consumers see an online ad that interests them,
read moreImagine this: You enter a grungy-looking hotel and encounter long lines, rude staff and a complex check-in process. Even if your room at that hotel would be amazing and impeccably pristine, odds are you’ll turn around and choose from several of the other hotels on the block instead. Similarly, if your website visitors and potential…
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