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Targeted Advertising on Twitter
Targeted Advertising on Twitter: Skyfall Blue in Ottawa

Targeted Advertising on Twitter

Targeted Advertising on Twitter: How To Reach a Specific Audience We specialize in helping small business owners increase their revenue and company presence through integrated marketing and strong business branding. How do we know who to market to? We monitor social media channels, and we select the relevant audiences. If you have an audience with…

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Benefits of Social Media Marketing for Small Business
Social Media Marketing by Skyfall Blue Ottawa

Benefits of Social Media Marketing for Small Business

SKYFALL BLUE utilizes multiple approaches and advertising mediums, which allow us to customize a social media marketing strategy ideal for your small business. What is Social Media Marketing? Social media marketing (SMM) is the process of reaching new clients through the distribution of digital content such as blogs, articles, videos, and webinars. With all of…

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5 Social Media Myths You Can Forget About ASAP
5 Social Media Myths You Can Forget About ASAP

5 Social Media Myths You Can Forget About ASAP

With so much chatter coming at you in all directions about what to do and what not to do on social media, it’s easy for anybody to get overwhelmed – even the pros! Best practices across each

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What is Your 2020 Social Media Marketing Strategy?
social media strategy

What is Your 2020 Social Media Marketing Strategy?

Having a social media presence without a solid, research-based social media marketing strategy is the equivalent of trying to swim in a small puddle. Successful social media marketing requires a concise foundation as a reference point—or else you’ll end up floundering.    What is a social media strategy? A social media marketing strategy is simply…

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5 Characteristics of Successful Marketers
5 Characteristics of Successful Marketers

5 Characteristics of Successful Marketers

Marketing can sometimes feel like a balancing act. Too much or too little of something can easily tip the scales into success or failure. So what does is take to be a successful marketer? That’s a fairly broad question to try and pin down, but there are certainly a few key skills every successful marketer…

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5 Free Social Media Tools You Need to Use
5 Free Social Media Tools You Need to Use

5 Free Social Media Tools You Need to Use

Do you ever wonder how those Instagram influencers make their posts look so professional, or how that poetry account you follow can magically transform a few sentences into a visual masterpiece? Would you like to learn how that small business owner produces infographic after infographic with seemingly no prep time? If you feel like you…

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Three Ways Your Business Can Capitalize on Super Bowl Sunday
Three Ways Your Business Can Capitalize on Super Bowl Sunday

Three Ways Your Business Can Capitalize on Super Bowl Sunday

It’s almost Super Bowl Sunday, and if you run your own business, you are probably knee deep in the creative process of deciding how to use the excitement and the attention of millions of fans of the Super Bowl to promote your brand. Get ready to be a part of the trending conversations online, get…

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The Best Social Media Tools for Real Estate Agents
The Best Social Media Tools for Real Estate Agents

The Best Social Media Tools for Real Estate Agents

Are you a real estate agent in Ottawa? If you want to learn all about what the best social media tools are for real estate agents and how to integrate them into your business, then this article is for you! Our team at Skyfall Blue has worked with some of the highest-ranking realtors and real…

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6 Social Media Strategies for Yoga Teachers
6 Social Media Strategies for Yoga Teachers

6 Social Media Strategies for Yoga Teachers

As a part-time yoga teacher and part-time social media manager for all kinds of small businesses, I am deeply aware of the power that social media has in helping yoga teachers build their brand, promote their classes, connect with their students, and, ultimately, improve their bottom line. While the most common rhetoric in the yoga…

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