The ongoing pandemic has changed how many of us work, with a large percentage of Canadians now making use of their homes as offices. While working from home can provide a welcome respite from elements like long commutes, having to pack a lunch or stressful situations with colleagues, it also comes with its own set…
So you’ve created a social media strategy, spent time creating content and have put it into action. Your platforms look great, you’re getting likes and comments on your posts and you’ve noticed your follower count start to grow – but how can you recognize if your efforts are paying off and actually helping your business?…