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Social Media

Social media is an essential part of modern life, offering an easy and effective way to connect with people around the world. From Facebook and Twitter to blogging and LinkedIn, get the most out of your online presence with our tips and tricks for mastering social media.

How to Strengthen Your Brand Through Website Design
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How to Strengthen Your Brand Through Website Design

Imagine this: You enter a grungy-looking hotel and encounter long lines, rude staff and a complex check-in process. Even if your room at that hotel would be amazing and impeccably pristine, odds are you’ll turn around and choose from several of the other hotels on the block instead. Similarly, if your website visitors and potential…

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7 Ways to Make Your Social Media Posts More Interesting
7 Ways to Make Your Social Media Posts More Interesting

7 Ways to Make Your Social Media Posts More Interesting

Are you stuck in a social media rut? Are your tweets, posts and uploads lacking sizzle (or feedback)? It’s easy for well-intentioned accounts to fizzle out, no matter how creative the account manager. If you want to start (or keep) momentum with your social media posts, consider these 7 Ways to Make Your Social Media…

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How to Improve Sales with a Strong Content Strategy
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How to Improve Sales with a Strong Content Strategy

Today’s consumers are empowered, information-savvy…and getting better and better at tuning out traditional ads and sales tactics. A majority (81%) of consumers

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6 Design Principles You Must Know Before Starting a New Website Design
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6 Design Principles You Must Know Before Starting a New Website Design

In today’s world, it’s hard for a business to truly “exist” without a website. However, launching a website is easier said than done! Quite a bit of planning goes into a website, because all its design and features must be ready before the site goes live. If you’re planning on taking your business online (or…

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6 Mobile Website Design Tips
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6 Mobile Website Design Tips

6 Mobile Website Design Tips It’s been a decade since marketers and website engineers could confidently say all (or most) website views originated from a computer screen. In fact, today

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How Being Mobile-Friendly Affects Your Google Rankings
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How Being Mobile-Friendly Affects Your Google Rankings

For those of you who aren’t early adopters or just “couldn’t find room in the budget” for a mobile-friendly website update, you might want to change your tune…and quickly. This past April,

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How to Make Social Media Marketing Less of a Chore (and More a Strategy)
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How to Make Social Media Marketing Less of a Chore (and More a Strategy)

Struggling with Social Media? How to Make Social Media Marketing Less of a Chore (and More a Strategy) Has your social media gone stale? Inevitably, everyone hits a wall when it comes to social media marketing for their business, whether it’s due to social media fatigue or simply lack of a social media strategy. You…

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7 Big Branding Mistakes Your Small Business is Making
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7 Big Branding Mistakes Your Small Business is Making

7 Big Branding Mistakes Your Small Business is Making If you’re a Canadian small business owner, you have an

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