Instagram TV is the new YouTube
What is Instagram TV? On June 20th the co-founder and CEO of Instagram Kevin Styrom
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SkyFall Blue
SkyFall Blue
What is Influencer Marketing?
Consider this: Would you purchase something if it came recommended by a friend, mentor, colleague or celebrity? Most consumers are more likely to purchase a product or service if it’s recommended by someone they know or trust (in the industry, we call that person an “influencer”). Many brands are now
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6 Ways to Celebrate Canada Day at Work
It’s almost that time of year again, when our Nation’s Capital turns into one huge party as we celebrate our country’s birthday! Here’s fun fact: Did you know it’s only been called Canada Day since 1982? Before that, July 1st was known as Dominion Day. You’re probably used to celebrating Canada Day with your…
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What is Viral Marketing?
By now most of us have heard the term “gone viral.” It usually pertains to a video or other visual asset that’s been shared by millions of viewers across the world. However, going “viral” is not only a pop culture phrase—it’s a strategic marketing method. What is viral marketing? it is a marketing technique…
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5 Ways to Be Social on Social Media
Social media has revolutionized the way of business development and marketing, yet sometimes brands forget what social media is truly about -- being social. To turn consumers into actual customers, your brand needs to stand out above and beyond the others. It’s true that social media marketing offers an easy way to create ads and…
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International Women’s Day 2018 with Startup Canada’s #StartupWomen Talks
This blog "startup canada" post was written by Skyfall Blue marketing intern, Tanvi Sharma. I spent the first day of my internship at Rogers TV, my second day interviewing the Conductor of the NAC, and last Thursday night I celebrated International Women’s Day with my team at Startup Canada #StartupWomen Talks. At Skyfall Blue,…
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5 Ways to Improve Your Content Marketing Efforts
5 Ways to Improve Your Content Marketing Efforts Do you feel like you are running in circles when it comes to your content marketing? Unsure whether your content marketing is effective or not? According to the Content Marketing Institute,
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How Does Search Engine Optimization (SEO) Work?
You’ve heard a lot about SEO, but you may be wondering what exactly it is and how it works! SEO is short for Search Engine Optimization, and—believe it or not—you don’t need to be a genius to understand how it functions. Basically, SEO is a process that sends signals to search engines like Google.…
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5 Effective Online Marketing Ideas to Use This Thanksgiving
The end-of-year holidays present a great opportunity to have fun and get creative with promotion of your product or service. Things may be getting busier at home as you prepare for Thanksgiving festivities, but it’s no time to neglect your marketing—especially with
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7 Tips to Improve Black Friday (and Cyber Monday) Online Sales
Black Friday and Cyber Monday are undeniably two of the biggest days for e-commerce sales in the U.S. In 2016, consumers
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