Firstly, what is a Mompreneur? A mompreneur describes a woman who sets up and runs her own business, alongside caring for her children. Being a mom is a full-time job. You don't get days off for being sick or receive any special benefits AND you have to deal with one, two, or perhaps even more,…
read moreThe holidays are fast approaching: Is your social media marketing ready? The good news is the tried-and-tested social media and content marketing methods that work year-round work just as well during the gift-giving season (with a bit of a holiday twist, of course). Here are just a few ways to liven up your social media…
read moreWhat is Instagram TV? On June 20th the co-founder and CEO of Instagram Kevin Styrom
read moreBy now most of us have heard the term “gone viral.” It usually pertains to a video or other visual asset that’s been shared by millions of viewers across the world. However, going “viral” is not only a pop culture phrase—it’s a strategic marketing method. What is viral marketing? it is a marketing technique…
read moreSimply put, content marketing is creating and sharing online materials meant to increase interest in a brand or its products and services. When done strategically and regularly, these kinds of marketing campaigns can be highly successful in increasing sales and brand loyalty. Content marketing has quickly become a preferred and mainstream method of marketing due…
read moreThis week, the Skyfall Blue team had the opportunity to attend a fantastic event called Perspectives from Female Founders & Funders. The event was hosted by L-SPARK, a startup incubator created to mentor and guide small tech startups and help them secure funding. L-SPARK’s office in Ottawa’s Kanata North business hub was filled with…
read moreSocial media has revolutionized the way of business development and marketing, yet sometimes brands forget what social media is truly about -- being social. To turn consumers into actual customers, your brand needs to stand out above and beyond the others. It’s true that social media marketing offers an easy way to create ads and…
read moreThanksgiving is more than just a time to show thanks. It’s a time to take a step back, slow down and cherish what is truly important. Though your business will likely be closed over the Thanksgiving weekend, you still want to ensure that your company is top of mind with your customers. To help…
read moreMore people than ever before are online. The planet currently has a global population of approximately 7.5 billion people and, of that number, approximately 3.4 billion are Internet users, with 2.3 billion being active social media users.
read moreLinkedIn is an online business networking tool and the go-to site for professionals across a multitude of industries. It is the perfect platform for small businesses to build a community of trusted followers and brand advocates and offers fantastic opportunities for lead generation. Read on to find out how you can leverage the power of…
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