Marketing can sometimes feel like a balancing act. Too much or too little of something can easily tip the scales into success or failure. So what does is take to be a successful marketer? That’s a fairly broad question to try and pin down, but there are certainly a few key skills every successful marketer…
read moreBy now most of us have heard the term “gone viral.” It usually pertains to a video or other visual asset that’s been shared by millions of viewers across the world. However, going “viral” is not only a pop culture phrase—it’s a strategic marketing method. What is viral marketing? it is a marketing technique…
read moreMore people than ever before are online. The planet currently has a global population of approximately 7.5 billion people and, of that number, approximately 3.4 billion are Internet users, with 2.3 billion being active social media users.
read moreDesigning for SEO: 5 Basic Fundamentals. A shiny, beautiful, brand-new website design is practically worthless without a search engine optimization (SEO) strategy powering it. After all, what’s the point of a website that no one can find?
read moreYou perfect your product offerings, stock up on supplies and launch an awesome corporate website…and then nothing happens. Why aren’t your products flying off the shelves? We’ve all experienced a sales slump, whether it’s after launching a new product or even after establishing your product and brand identity. Whatever you do, don’t give up hope:…
read moreWouldn’t it be great to be able to build a website and never have to update it again? Unfortunately, with the rapid pace of changes in web design, SEO, and marketing, websites simply can’t stay stagnant. As a general rule of thumb, websites should be refreshed about
read moreAcross the world, people are wondering: Has Twitter sold out? If you haven’t noticed yet, Twitter introduced a brand new user profile re-design on Tuesday…and it looks eerily similar to Facebook. Among other changes, the header image now spans the width of your screen, and a square profile photo is inset on the top left.…
read moreOn average, share content without reading the full article, based on the headline and first few lines of copy. That means your headline is just as important—if not more important—than your blog content in drawing readers and promoting content shares. Still reading? Good. Interview with CBC of Marilou Moles AKA @20YS and Grace Odumo AKA…
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