Consider this: Would you purchase something if it came recommended by a friend, mentor, colleague or celebrity? Most consumers are more likely to purchase a product or service if it’s recommended by someone they know or trust (in the industry, we call that person an “influencer”). Many brands are now
read moreIt’s almost that time of year again, when our Nation’s Capital turns into one huge party as we celebrate our country’s birthday! Here’s fun fact: Did you know it’s only been called Canada Day since 1982? Before that, July 1st was known as Dominion Day. You’re probably used to celebrating Canada Day with your…
read moreSimply put, content marketing is creating and sharing online materials meant to increase interest in a brand or its products and services. When done strategically and regularly, these kinds of marketing campaigns can be highly successful in increasing sales and brand loyalty. Content marketing has quickly become a preferred and mainstream method of marketing due…
read moreThis week, the Skyfall Blue team had the opportunity to attend a fantastic event called Perspectives from Female Founders & Funders. The event was hosted by L-SPARK, a startup incubator created to mentor and guide small tech startups and help them secure funding. L-SPARK’s office in Ottawa’s Kanata North business hub was filled with…
read moreSocial media has revolutionized the way of business development and marketing, yet sometimes brands forget what social media is truly about -- being social. To turn consumers into actual customers, your brand needs to stand out above and beyond the others. It’s true that social media marketing offers an easy way to create ads and…
read moreThis blog "startup canada" post was written by Skyfall Blue marketing intern, Tanvi Sharma. I spent the first day of my internship at Rogers TV, my second day interviewing the Conductor of the NAC, and last Thursday night I celebrated International Women’s Day with my team at Startup Canada #StartupWomen Talks. At Skyfall Blue,…
read moreHaving an e-commerce store can be both exhilarating and challenging—exhilarating because of the potential to reach customers and make extra sales, challenging due to the hurdles you have to jump through to make those sales. Small businesses often wonder if they can compete with big-box stores and online retail giants like Amazon. Luckily, as…
read moreYou’ve heard a lot about SEO, but you may be wondering what exactly it is and how it works! SEO is short for Search Engine Optimization, and—believe it or not—you don’t need to be a genius to understand how it functions. Basically, SEO is a process that sends signals to search engines like Google.…
read moreChristmas music is playing, snow is falling and consumers are opening their pocketbooks just a little bit wider this month. However, small and local businesses have to compete with big box and online retailers (along with competitors) to sell seasonal wares. As a small business, you have several marketing tools at your disposal to…
read moreBlack Friday and Cyber Monday are undeniably two of the biggest days for e-commerce sales in the U.S. In 2016, consumers
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