Social media has revolutionized the way of business development and marketing, yet sometimes brands forget what social media is truly about -- being social. To turn consumers into actual customers, your brand needs to stand out above and beyond the others. It’s true that social media marketing offers an easy way to create ads and…
read moreThis blog "startup canada" post was written by Skyfall Blue marketing intern, Tanvi Sharma. I spent the first day of my internship at Rogers TV, my second day interviewing the Conductor of the NAC, and last Thursday night I celebrated International Women’s Day with my team at Startup Canada #StartupWomen Talks. At Skyfall Blue,…
read moreHaving an e-commerce store can be both exhilarating and challenging—exhilarating because of the potential to reach customers and make extra sales, challenging due to the hurdles you have to jump through to make those sales. Small businesses often wonder if they can compete with big-box stores and online retail giants like Amazon. Luckily, as…
read more5 Ways to Improve Your Content Marketing Efforts Do you feel like you are running in circles when it comes to your content marketing? Unsure whether your content marketing is effective or not? According to the Content Marketing Institute,
read moreYou’ve heard a lot about SEO, but you may be wondering what exactly it is and how it works! SEO is short for Search Engine Optimization, and—believe it or not—you don’t need to be a genius to understand how it functions. Basically, SEO is a process that sends signals to search engines like Google.…
read moreChristmas music is playing, snow is falling and consumers are opening their pocketbooks just a little bit wider this month. However, small and local businesses have to compete with big box and online retailers (along with competitors) to sell seasonal wares. As a small business, you have several marketing tools at your disposal to…
read moreThe end-of-year holidays present a great opportunity to have fun and get creative with promotion of your product or service. Things may be getting busier at home as you prepare for Thanksgiving festivities, but it’s no time to neglect your marketing—especially with
read moreDid you know the average user spends 88% more time on a website with a video? Just a few short years ago, video marketing was optional—a “bonus” tactic to add to a campaign (only if the marketing budget allowed). Today, video marketing has become a primary marketing tactic for engaging customers. Why is video…
read moreThanksgiving is more than just a time to show thanks. It’s a time to take a step back, slow down and cherish what is truly important. Though your business will likely be closed over the Thanksgiving weekend, you still want to ensure that your company is top of mind with your customers. To help…
read moreIn this modern technological age, business people are having to use newer and increasingly creative techniques to connect with potential clients and customers. Does your business have a Twitter account? Have you considered using it to generate leads? If not, you may be missing a trick. Here are our best tips and tricks to prospect…
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