You may have heard that keywords are important for search engine optimization (SEO). If you’ve read any SEO advice lately, there’s a high probability that you know this. Perhaps you even have an awareness of specific keywords that your website should use to optimize it. However, do you know why keyword optimization is so important?…
read moreDo you own a small business? Are you capitalizing on all the resources available to you? Scroll through our blog for a top 10 resources that can help you learn how to run your online business, how to engage with your customers online and how to increase your bottom line... you guessed it, online. 1. Website:…
read moreHaving a social media presence without a solid, research-based social media marketing strategy is the equivalent of trying to swim in a small puddle. Successful social media marketing requires a concise foundation as a reference point—or else you’ll end up floundering. What is a social media strategy? A social media marketing strategy is simply…
read moreEvery employer should be invested in the happiness, health and well-being of their employees to foster a positive work environment that allows employees to thrive. It is easy to
read moreAs a business owner, you’ve likely heard the term ‘company culture’ thrown around online, but perhaps you’re not entirely sure what it means or why exactly it is important. Nowadays, companies both large and small are working hard to cultivate and grow a positive company culture that will allow their employees to flourish. In this…
read moreFirstly, what is a Mompreneur? A mompreneur describes a woman who sets up and runs her own business, alongside caring for her children. Being a mom is a full-time job. You don't get days off for being sick or receive any special benefits AND you have to deal with one, two, or perhaps even more,…
read moreDo you ever wonder how those Instagram influencers make their posts look so professional, or how that poetry account you follow can magically transform a few sentences into a visual masterpiece? Would you like to learn how that small business owner produces infographic after infographic with seemingly no prep time? If you feel like you…
read moreAre you a real estate agent in Ottawa? If you want to learn all about what the best social media tools are for real estate agents and how to integrate them into your business, then this article is for you! Our team at Skyfall Blue has worked with some of the highest-ranking realtors and real…
read moreAs a part-time yoga teacher and part-time social media manager for all kinds of small businesses, I am deeply aware of the power that social media has in helping yoga teachers build their brand, promote their classes, connect with their students, and, ultimately, improve their bottom line. While the most common rhetoric in the yoga…
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