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Struggling with Social Media? How to Make Social Media Marketing Less of a Chore (and More a Strategy) Has your social media gone stale? Inevitably, everyone hits a wall when it comes to social media marketing for their business, whether it’s due to social media fatigue or simply lack of a social media strategy. You…
read moreAs a small business owner, you may believe that “branding” is only for big businesses. Wrong! Having a strong brand is just as important for small or local businesses as for national brands (if not more so). Branding offers many
read moreYou perfect your product offerings, stock up on supplies and launch an awesome corporate website…and then nothing happens. Why aren’t your products flying off the shelves? We’ve all experienced a sales slump, whether it’s after launching a new product or even after establishing your product and brand identity. Whatever you do, don’t give up hope:…
read moreApp development can be a lot more complex than it seems on the surface. We’ve all heard stories about apps being developed in college dorms that become hugely popular—so, how hard could it be to put one together? The answer: Much harder than you think. If you’re considering creating a mobile app, one of the…
read moreWouldn’t it be great to be able to build a website and never have to update it again? Unfortunately, with the rapid pace of changes in web design, SEO, and marketing, websites simply can’t stay stagnant. As a general rule of thumb, websites should be refreshed about
read moreYou might or might not be surprised to find that in today’s digital era, etiquette extends past business dinners and weddings, to
read moreIt’s only natural that Ottawa, the political and technological hub of Canada, leads the pack when it comes to social media networking. Take, for example, Ottawa recently hosting Canada’s
read moreTMI: 7 Posts Not to Share on Social Media We’ve all seen it happen: Someone we know discovers the wonderful world of social media, and ends up sharing obnoxious or downright embarrassing posts. You want to help the poor guy or girl out by letting them know what they are doing…but, instead you opt out…
read moreSocial Media “To-Do” List: 5 Essential Tasks Whether you are promoting your personal brand or your corporate brand, there are a few ‘musts’ when it comes to social media. If you want to create followers, it’s not as easy as simple posting content. Building your brand takes time and hard work, no matter what you…
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