5 Reasons Why You Should Start Using Social Media for Your Business In the modern era, businesses no longer need to be confined to their physical location. Because of social media and online networking sites, a business can now reach a broader audience regardless of where they are based. If you run a business or…
read more5 Ways to Increase Your Paid Media ROI Fast Paid media has a much higher return on investment than organic. Unfortunately, many advertisers don’t see that high ROI because they aren’t monitoring their performance carefully enough. Paid media is an essential part of any marketing campaign, and this includes both social media and other paid…
read moreThe Secret to Successful A/B Testing: The Ins and Outs. Whether you're a startup looking for a competitive edge, or a marketing manager trying to find the best way to reach your audience, A/B testing is something you can't afford not to do. And yet so many people fail because they don't have the right…
read moreHave you ever visited a website online, and shortly thereafter, received ads for that very website? On every social media platform, every website and seemingly, everywhere you visit online? Welcome to the powerful practice of retargeting ads. This article will explain what retargeting ads are. What the benefits of using retargeting ads for your business…
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