Struggling with Social Media? How to Make Social Media Marketing Less of a Chore (and More a Strategy) Has your social media gone stale? Inevitably, everyone hits a wall when it comes to social media marketing for their business, whether it’s due to social media fatigue or simply lack of a social media strategy. You…
read moreIf you’re a small business, odds are you’re also dealing with a small budget (and staff). It may feel like an uphill battle to gain customers and grow your business at the grassroots level. How are people going to find your business? How do you nurture a loyal client base? The good news is you…
read moreAcross the world, people are wondering: Has Twitter sold out? If you haven’t noticed yet, Twitter introduced a brand new user profile re-design on Tuesday…and it looks eerily similar to Facebook. Among other changes, the header image now spans the width of your screen, and a square profile photo is inset on the top left.…
read moreOn average, share content without reading the full article, based on the headline and first few lines of copy. That means your headline is just as important—if not more important—than your blog content in drawing readers and promoting content shares. Still reading? Good. Interview with CBC of Marilou Moles AKA @20YS and Grace Odumo AKA…
read moreTMI: 7 Posts Not to Share on Social Media We’ve all seen it happen: Someone we know discovers the wonderful world of social media, and ends up sharing obnoxious or downright embarrassing posts. You want to help the poor guy or girl out by letting them know what they are doing…but, instead you opt out…
read moreSocial Media “To-Do” List: 5 Essential Tasks Whether you are promoting your personal brand or your corporate brand, there are a few ‘musts’ when it comes to social media. If you want to create followers, it’s not as easy as simple posting content. Building your brand takes time and hard work, no matter what you…
read moreMoments before “12 Years a Slave” won the best picture Oscar at the 86th Academy Awards on Sunday night, making it a landmark win as this is the first time Hollywood awarded its top honour to the work of a black director (a victory long deferred really), the Oscars made another history. Well, at least…
read moreWhy ‘Going Viral’ is Not as Organic as You Think Going Viral, We’ve all seen it before: A parent posts a video of his or her
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