Are you a real estate agent in Ottawa? If you want to learn all about what the best social media tools are for real estate agents and how to integrate them into your business, then this article is for you! Our team at Skyfall Blue has worked with some of the highest-ranking realtors and real…
read moreConsider this: Would you purchase something if it came recommended by a friend, mentor, colleague or celebrity? Most consumers are more likely to purchase a product or service if it’s recommended by someone they know or trust (in the industry, we call that person an “influencer”). Many brands are now
read moreSimply put, content marketing is creating and sharing online materials meant to increase interest in a brand or its products and services. When done strategically and regularly, these kinds of marketing campaigns can be highly successful in increasing sales and brand loyalty. Content marketing has quickly become a preferred and mainstream method of marketing due…
read more5 Ways to Improve Your Content Marketing Efforts Do you feel like you are running in circles when it comes to your content marketing? Unsure whether your content marketing is effective or not? According to the Content Marketing Institute,
read moreBlack Friday and Cyber Monday are undeniably two of the biggest days for e-commerce sales in the U.S. In 2016, consumers
read moreWe often discuss brand identity for businesses. But, building a personal brand can be equally, if not more so, important. Consider this:
read moreDid you know the average user spends 88% more time on a website with a video? Just a few short years ago, video marketing was optional—a “bonus” tactic to add to a campaign (only if the marketing budget allowed). Today, video marketing has become a primary marketing tactic for engaging customers. Why is video…
read moreGenerating leads is one of the most important activities for your online business. Why? Because leads mean revenue! You may have a fantastic website and great social media platforms but unless you’re savvy enough to know how to maximize those avenues to garner leads, they’ll just fall flat. Having lots of visitors to your website…
read moreWhen a business goes online, every effort is made to increase its online visibility and direct traffic to its website. This is often done through social media platforms, giving customers an insight into the company brand and driving interested parties to the website where they can do things such as purchase items or sign up…
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