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digital marketing

Meet Our Team – Stacey Rothbard
Stacey senior marketing manager

Meet Our Team – Stacey Rothbard

Introducing.... Stacey Rothbard, senior manager of brand marketing and communications. Stacey has been a part of the Skyfall Blue team for three years. She is a brilliant copywriter, team lead, social media manager and more. She wears many hats on the Skyfall Blue team and we wouldn’t be able to do half the things we…

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Do You Know The Difference Between Social Media Platforms?
Do You Know The Difference Between Social Media Platforms?

Do You Know The Difference Between Social Media Platforms?

Do You Know the Difference Between Social Media Platforms?   Make sure you posting the right thing in the right Social Media Platforms Last week, a client stated that “Instagram and Twitter and Facebook are all the same”. This could not be further from the truth. From a copywriter and social media marketing perspective, small businesses…

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5 Characteristics of Successful Marketers
5 Characteristics of Successful Marketers

5 Characteristics of Successful Marketers

Marketing can sometimes feel like a balancing act. Too much or too little of something can easily tip the scales into success or failure. So what does is take to be a successful marketer? That’s a fairly broad question to try and pin down, but there are certainly a few key skills every successful marketer…

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How to Build a Positive Company Culture that Thrives
How to Build a Positive Company Culture that Thrives

How to Build a Positive Company Culture that Thrives

Every employer should be invested in the happiness, health and well-being of their employees to foster a positive work environment that allows employees to thrive. It is easy to

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5 Social Media Tips for Mompreneurs
5 Social Media Tips for Mompreneurs

5 Social Media Tips for Mompreneurs

Firstly, what is a Mompreneur? A mompreneur describes a woman who sets up and runs her own business, alongside caring for her children. Being a mom is a full-time job. You don't get days off for being sick or receive any special benefits AND you have to deal with one, two, or perhaps even more,…

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5 Free Social Media Tools You Need to Use
5 Free Social Media Tools You Need to Use

5 Free Social Media Tools You Need to Use

Do you ever wonder how those Instagram influencers make their posts look so professional, or how that poetry account you follow can magically transform a few sentences into a visual masterpiece? Would you like to learn how that small business owner produces infographic after infographic with seemingly no prep time? If you feel like you…

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The Best Social Media Tools for Real Estate Agents
The Best Social Media Tools for Real Estate Agents

The Best Social Media Tools for Real Estate Agents

Are you a real estate agent in Ottawa? If you want to learn all about what the best social media tools are for real estate agents and how to integrate them into your business, then this article is for you! Our team at Skyfall Blue has worked with some of the highest-ranking realtors and real…

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6 Social Media Strategies for Yoga Teachers
6 Social Media Strategies for Yoga Teachers

6 Social Media Strategies for Yoga Teachers

As a part-time yoga teacher and part-time social media manager for all kinds of small businesses, I am deeply aware of the power that social media has in helping yoga teachers build their brand, promote their classes, connect with their students, and, ultimately, improve their bottom line. While the most common rhetoric in the yoga…

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