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digital marketing

What is Content Marketing?
content marketing

What is Content Marketing?

Simply put, content marketing is creating and sharing online materials meant to increase interest in a brand or its products and services. When done strategically and regularly, these kinds of marketing campaigns can be highly successful in increasing sales and brand loyalty. Content marketing has quickly become a preferred and mainstream method of marketing due…

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Perspectives from Female Founders & Funders – Be inspired by the advice from powerful female leaders in the tech industry
L-Spark Panel Women in Technology Scholarship

Perspectives from Female Founders & Funders – Be inspired by the advice from powerful female leaders in the tech industry

This week, the Skyfall Blue team had the opportunity to attend a fantastic event called Perspectives from Female Founders & Funders. The event was hosted by L-SPARK, a startup incubator created to mentor and guide small tech startups and help them secure funding.   L-SPARK’s office in Ottawa’s Kanata North business hub was filled with…

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5 Ways to Be Social on Social Media
social media marketing

5 Ways to Be Social on Social Media

Social media has revolutionized the way of business development and marketing, yet sometimes brands forget what social media is truly about -- being social. To turn consumers into actual customers, your brand needs to stand out above and beyond the others. It’s true that social media marketing offers an easy way to create ads and…

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5 Ways to Improve Your Content Marketing Efforts
content marketing ottawa

5 Ways to Improve Your Content Marketing Efforts

5 Ways to Improve Your Content Marketing Efforts Do you feel like you are running in circles when it comes to your content marketing? Unsure whether your content marketing is effective or not? According to the Content Marketing Institute,

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How Does Search Engine Optimization (SEO) Work?
SEO services

How Does Search Engine Optimization (SEO) Work?

You’ve heard a lot about SEO, but you may be wondering what exactly it is and how it works! SEO is short for Search Engine Optimization, and—believe it or not—you don’t need to be a genius to understand how it functions.   Basically, SEO is a process that sends signals to search engines like Google.…

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Top 10 Holiday Marketing Ideas for Small Businesses
Top 10 Holiday Marketing Ideas for Small Businesses

Top 10 Holiday Marketing Ideas for Small Businesses

Christmas music is playing, snow is falling and consumers are opening their pocketbooks just a little bit wider this month. However, small and local businesses have to compete with big box and online retailers (along with competitors) to sell seasonal wares.   As a small business, you have several marketing tools at your disposal to…

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5 Effective Online Marketing Ideas to Use This Thanksgiving
Thanksgiving marketing ideas

5 Effective Online Marketing Ideas to Use This Thanksgiving

The end-of-year holidays present a great opportunity to have fun and get creative with promotion of your product or service. Things may be getting busier at home as you prepare for Thanksgiving festivities, but it’s no time to neglect your marketing—especially with

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7 Tips to Improve Black Friday (and Cyber Monday) Online Sales
Black-Friday-vs-Cyber-Monday-featured

7 Tips to Improve Black Friday (and Cyber Monday) Online Sales

Black Friday and Cyber Monday are undeniably two of the biggest days for e-commerce sales in the U.S. In 2016, consumers

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How to Define Your Personal Brand
marketing agency

How to Define Your Personal Brand

We often discuss brand identity for businesses. But, building a personal brand can be equally, if not more so, important.     Consider this: 

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How Video Marketing Can Grow Your Online Business
Video marketing tips

How Video Marketing Can Grow Your Online Business

Did you know the average user spends 88% more time on a website with a video? Just a few short years ago, video marketing was optional—a “bonus” tactic to add to a campaign (only if the marketing budget allowed). Today, video marketing has become a primary marketing tactic for engaging customers.   Why is video…

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