LinkedIn is an online business networking tool and the go-to site for professionals across a multitude of industries. It is the perfect platform for small businesses to build a community of trusted followers and brand advocates and offers fantastic opportunities for lead generation. Read on to find out how you can leverage the power of…
read moreSocial media is a fast-paced and equally fast-changing industry. New technologies, or new takes on older technologies, rise and fall rapidly due to viral popularity. The trends and fads that dominate social media also dominate our lives and have a strong impact on the way we use the Internet to interact with one another. So…
read moreYou’ve spent a considerable amount of time and effort making sure that your website not only looks attractive but also has all the required information and content that visitors will be looking for. But once you have your website up and running, don’t just sit back and think the customers will come flooding in. Being…
read moreHaving an efficient, effective and good-looking website is one of the most important things to guarantee the success of your online business. Your website may very well be the first thing people see that gives them an idea of what your company does. We all know we shouldn’t judge a book by it’s cover, but…
read moreThe holidays are a time for everyone to kick back, relax, and reflect on the year that has just passed. They are also a time to look to the future and the year ahead, to make resolutions for the new year and perhaps Hootsuite is a fantastic online program that enables you to manage all…
read moreThe driving force behind developing a company website and getting your business online is to see a rise in sales and to increase revenue. In moving your business online, you can increase awareness about your business, improve your visibility, and become more accessible to a wider network of people. Often the world wide web can…
read moreWhen a business goes online, every effort is made to increase its online visibility and direct traffic to its website. This is often done through social media platforms, giving customers an insight into the company brand and driving interested parties to the website where they can do things such as purchase items or sign up…
read moreHow Marketing Supports Business Development Unfortunately, your prospective customers don’t just find your website and click “buy.” Today’s consumer spends time researching your company and product before even making contact, which may mean many touchpoints with sales and marketing efforts before a purchase is made (according to many experts, it
read moreWith the proliferation of the internet as a source of leads, businesses both big and small have rushed to set up their own websites to attract potential customers. However, many businesses don’t understand that having an online presence simply for the sake of having one can actually do more harm than good and very important…
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