Marketing can sometimes feel like a balancing act. Too much or too little of something can easily tip the scales into success or failure. So what does is take to be a successful marketer? That’s a fairly broad question to try and pin down, but there are certainly a few key skills every successful marketer…
read moreWe often discuss brand identity for businesses. But, building a personal brand can be equally, if not more so, important. Consider this:
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read moreLinkedIn is an online business networking tool and the go-to site for professionals across a multitude of industries. It is the perfect platform for small businesses to build a community of trusted followers and brand advocates and offers fantastic opportunities for lead generation. Read on to find out how you can leverage the power of…
read moreHow Marketing Supports Business Development Unfortunately, your prospective customers don’t just find your website and click “buy.” Today’s consumer spends time researching your company and product before even making contact, which may mean many touchpoints with sales and marketing efforts before a purchase is made (according to many experts, it
read moreSocial Media “To-Do” List: 5 Essential Tasks Whether you are promoting your personal brand or your corporate brand, there are a few ‘musts’ when it comes to social media. If you want to create followers, it’s not as easy as simple posting content. Building your brand takes time and hard work, no matter what you…
read moreTOP 3 THINGS TO CONSIDER WHEN SENDING A BUSINESS PROPOSAL TO A CLIENT Business owners, sales and marketing representatives know how important a business proposal is in securing a deal with a client. You can have many conversations leading up to a proposal, but the proposal itself is a key entry point into gaining your…
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