Business development is the process of growing a business by identifying and capitalizing on new opportunities. Learn more about how to make your business more successful with our comprehensive guide to business development.
Christmas music is playing, snow is falling and consumers are opening their pocketbooks just a little bit wider this month. However, small and local businesses have to compete with big box and online retailers (along with competitors) to sell seasonal wares. As a small business, you have several marketing tools at your disposal to…
read moreThe end-of-year holidays present a great opportunity to have fun and get creative with promotion of your product or service. Things may be getting busier at home as you prepare for Thanksgiving festivities, but it’s no time to neglect your marketing—especially with
read moreBlack Friday and Cyber Monday are undeniably two of the biggest days for e-commerce sales in the U.S. In 2016, consumers
read moreWe often discuss brand identity for businesses. But, building a personal brand can be equally, if not more so, important. Consider this:
read moreDid you know the average user spends 88% more time on a website with a video? Just a few short years ago, video marketing was optional—a “bonus” tactic to add to a campaign (only if the marketing budget allowed). Today, video marketing has become a primary marketing tactic for engaging customers. Why is video…
read moreThanksgiving is more than just a time to show thanks. It’s a time to take a step back, slow down and cherish what is truly important. Though your business will likely be closed over the Thanksgiving weekend, you still want to ensure that your company is top of mind with your customers. To help…
read moreIn this modern technological age, business people are having to use newer and increasingly creative techniques to connect with potential clients and customers. Does your business have a Twitter account? Have you considered using it to generate leads? If not, you may be missing a trick. Here are our best tips and tricks to prospect…
read moreGenerating leads is one of the most important activities for your online business. Why? Because leads mean revenue! You may have a fantastic website and great social media platforms but unless you’re savvy enough to know how to maximize those avenues to garner leads, they’ll just fall flat. Having lots of visitors to your website…
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read moreContent is king in the digital marketing world. However, content can be very expensive, especially if you are a new or small business trying to keep up with your well-established content-producing competitors. While outsourcing content creation for everything from your website, to your social media, to your blog itself, can be a great solution to…
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