Why Brands Are Abandoning Their Colors Brands have been abandoning their colors in the last few years. Red is still the most popular color for logos, but it has been joined by a variety of other neutral and non-color options. Many brands are rejecting standard blue and yellow, muddy green and purple, or any other…
read moreConsider this: Would you purchase something if it came recommended by a friend, mentor, colleague or celebrity? Most consumers are more likely to purchase a product or service if it’s recommended by someone they know or trust (in the industry, we call that person an “influencer”). Many brands are now
read moreWe often discuss brand identity for businesses. But, building a personal brand can be equally, if not more so, important. Consider this:
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