Introducing.... Stacey Rothbard, senior manager of brand marketing and communications. Stacey has been a part of the Skyfall Blue team for three years. She is a brilliant copywriter, team lead, social media manager and more. She wears many hats on the Skyfall Blue team and we wouldn’t be able to do half the things we…
read moreDo You Know the Difference Between Social Media Platforms? Make sure you posting the right thing in the right Social Media Platforms Last week, a client stated that “Instagram and Twitter and Facebook are all the same”. This could not be further from the truth. From a copywriter and social media marketing perspective, small businesses…
read moreHave you been staying up at night fantasizing about becoming the next big
read moreFirstly, what is a Mompreneur? A mompreneur describes a woman who sets up and runs her own business, alongside caring for her children. Being a mom is a full-time job. You don't get days off for being sick or receive any special benefits AND you have to deal with one, two, or perhaps even more,…
read moreAs a part-time yoga teacher and part-time social media manager for all kinds of small businesses, I am deeply aware of the power that social media has in helping yoga teachers build their brand, promote their classes, connect with their students, and, ultimately, improve their bottom line. While the most common rhetoric in the yoga…
read moreIs your social media marketing getting slightly stale? It can be easy to get stuck in a social media rut when you’re posting about the same topic on a daily basis. The start of a new year is a great time to shake things up! Here are seven tried-and-tested tips to increase interest in your…
read moreConsider this: Would you purchase something if it came recommended by a friend, mentor, colleague or celebrity? Most consumers are more likely to purchase a product or service if it’s recommended by someone they know or trust (in the industry, we call that person an “influencer”). Many brands are now
read moreThis week, the Skyfall Blue team had the opportunity to attend a fantastic event called Perspectives from Female Founders & Funders. The event was hosted by L-SPARK, a startup incubator created to mentor and guide small tech startups and help them secure funding. L-SPARK’s office in Ottawa’s Kanata North business hub was filled with…
read moreYou’ve heard a lot about SEO, but you may be wondering what exactly it is and how it works! SEO is short for Search Engine Optimization, and—believe it or not—you don’t need to be a genius to understand how it functions. Basically, SEO is a process that sends signals to search engines like Google.…
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