Why Brands Are Abandoning Their Colors Brands have been abandoning their colors in the last few years. Red is still the most popular color for logos, but it has been joined by a variety of other neutral and non-color options. Many brands are rejecting standard blue and yellow, muddy green and purple, or any other…
read moreNo budget for marketing? Or perhaps your once sizeable spending has been slashed? While it can be tough to not have any money at your business’ disposal for ad campaigns, being frugal with marketing doesn’t necessarily have to translate to being boring or having your efforts fade altogether. There are plenty of ways for your…
read moreAre Hashtags Still a Thing? When social media first gained popularity, it was all about the hashtags. Nowadays, we find effective hashtags and pointless hashtags alike written in the comments section or right in the captions. Understanding what the reasoning behind the hashtag is, how to use them effectively today, and the depth of their…
read moreIntroducing.... Stacey Rothbard, senior manager of brand marketing and communications. Stacey has been a part of the Skyfall Blue team for three years. She is a brilliant copywriter, team lead, social media manager and more. She wears many hats on the Skyfall Blue team and we wouldn’t be able to do half the things we…
read moreAlsoAshley Holly McEachern has been a part of the Skyfall Blue team since the company launched over seven years ago. She is the ‘jill-of-all-trades' on our team, in her role as a marketing director, she's doing everything from client management, to social media strategy, to copywriting, to internal marketing to team-building. Get to know Ashley…
read moreHave you been staying up at night fantasizing about becoming the next big
read moreMarketing can sometimes feel like a balancing act. Too much or too little of something can easily tip the scales into success or failure. So what does is take to be a successful marketer? That’s a fairly broad question to try and pin down, but there are certainly a few key skills every successful marketer…
read moreDo you ever wonder how those Instagram influencers make their posts look so professional, or how that poetry account you follow can magically transform a few sentences into a visual masterpiece? Would you like to learn how that small business owner produces infographic after infographic with seemingly no prep time? If you feel like you…
read moreAre you a real estate agent in Ottawa? If you want to learn all about what the best social media tools are for real estate agents and how to integrate them into your business, then this article is for you! Our team at Skyfall Blue has worked with some of the highest-ranking realtors and real…
read moreAs a part-time yoga teacher and part-time social media manager for all kinds of small businesses, I am deeply aware of the power that social media has in helping yoga teachers build their brand, promote their classes, connect with their students, and, ultimately, improve their bottom line. While the most common rhetoric in the yoga…
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