Social Media

Do you manage or own a construction company?  Does everyone keep telling you that you need to be on social media?  Are you resistant to jumping aboard the social media train?  We get it. The last year we posted an   Once you have the basics completed and your new Facebook page is up and…

Having a social media presence without a solid, research-based social media marketing strategy is the equivalent of trying to swim in a small puddle. Successful social media marketing requires a concise foundation as a reference point—or else you’ll end up floundering.    What is a social media strategy? A social media marketing strategy is simply…

Caught up in holidays parties, cocktails, and shopping chaos? Maybe you forgot to strategize a legendary holiday marketing campaign on social media. It's okay; today is December 10th, giving you 15 more days until Christmas. Your audience, likely on vacation, is scrolling on their phones, eager for promotions. Studies show nearly 70% of shoppers start…

If you haven’t already started to think about your holiday marketing strategy for your business. There is no time like the present to get dreaming. The holidays offer a unique opportunity for social media marketers and businesses. Capitalize on the consumer's expectation for promotions and the consumer's increased time online (thanks to vacation and constant…

Recent studies from the Construction Marketing Association show that over 97% of construction professionals are actively engaging on social media. Why? To build credibility, increase brand awareness and enhance client loyalty. How they are actually doing it - and doing it successfully - is a whole other topic. We dug deep into cyberspace to uncover…

Are you paranoid about the safety of your images, content, friend lists, and social media security on your accounts? Today, some people manage 1-5 personal accounts (Facebook, Instagram, Twitter, LinkedIn, Snapchat) and 1-5 business accounts, sharing a wealth of personal and professional information. It's crucial to follow basic security rules to safeguard your information and…

Are Hashtags Still a Thing?  When social media first gained popularity, it was all about the hashtags. Nowadays, we find effective hashtags and pointless hashtags alike written in the comments section or right in the captions. Understanding what the reasoning behind the hashtag is, how to use them effectively  today, and the depth of their…

Do You Know the Difference Between Social Media Platforms?   Make sure you posting the right thing in the right Social Media Platforms Last week, a client stated that “Instagram and Twitter and Facebook are all the same”. This could not be further from the truth. From a copywriter and social media marketing perspective, small businesses…

Have you been staying up at night fantasizing about becoming the next big

Firstly, what is a Mompreneur? A mompreneur describes a woman who sets up and runs her own business, alongside caring for her children. Being a mom is a full-time job. You don't get days off for being sick or receive any special benefits AND you have to deal with one, two, or perhaps even more,…