Social Media

The Ultimate Guide for Business Owners We work from anywhere. We work anytime. While some members of our team have Masters Degrees, others are published academics and journalists, social media influencers and budding entrepreneurs themselves. We range in age, gender, culture, language and skillset to ensure that every client feels adequately represented and connected. Why…

The Smart Way to Get More Clients, Customers, and Sales Ottawa Marketing: Skyfall Blue has years of market research experience, allowing us to help your business determine the best marketing approach for your unique needs. We are the advertising agency Ottawa businesses rely upon to know the market, the competition, the trends and the challenges…

SKYFALL BLUE utilizes multiple approaches and advertising mediums, which allow us to customize a social media marketing strategy ideal for your small business. What is Social Media Marketing? Social media marketing (SMM) is the process of reaching new clients through the distribution of digital content such as blogs, articles, videos, and webinars. With all of…

Are you running a business online? If you answer yes to this question, than it is absolutely essential that you are actively using social media for your business. However, many new business owners struggle to understand exactly how to use social media for their marketing, branding and sales goals. This article outlines the top five…

There’s no escaping social media these days. If you want your business to succeed in the modern world then you need to be putting in the work online to reach more customers and elevate your exposure. The question is, which social media platform is best for your business? With so many different platforms to choose…

With so much chatter coming at you in all directions about what to do and what not to do on social media, it’s easy for anybody to get overwhelmed – even the pros! Best practices across each

As social media marketers, our job is to essentially live on Facebook, Twitter, Instagram and LinkedIn – to name a few. And much like any other significant relationship in our lives, our bond with social comes with highs, lows and everything in between.  So instead of trying to explain it, we’ll let the tweets do…

So you’ve created a social media strategy, spent time creating content and have put it into action. Your platforms look great, you’re getting likes and comments on your posts and you’ve noticed your follower count start to grow – but how can you recognize if your efforts are paying off and actually helping your business?…

Every new year, we ask our clients, and our team, to take a long and hard look back at their social media from the previous year and write down successes, gaps and failures. From campaigns that never made a mark to posts that didn’t keep up with the changing face of the brand, your social…