Marketing

Whether you are an influencer, a social media manager or an entrepreneur trying to make your mark in the world this year, you need to be up-to-date with the latest trends in the industry. Here are some digital marketing trends you must include in your marketing strategy for the remainder of 2021.   Instagram Overtakes…

When it comes to successful Facebook and In conclusion, these are the top 10 steps for successful online marketing that the leading professionals in digital marketing use with every single client. If you aren’t already taking these steps then we highly recommend starting right now. If this feels overwhelming,

In today’s world, everybody needs to have their business accessible and available online. Whether you are selling a product, a service or knowledge, the world is working, studying and buying on the internet. This means that business owners are required to master the skills of e-commerce Google Ads,

A paid advertising campaign is an incredible tool to improve your brand awareness and increase traffic to

No budget for marketing? Or perhaps your once sizeable spending has been slashed? While it can be tough to not have any money at your business’ disposal for ad campaigns, being frugal with marketing doesn’t necessarily have to translate to being boring or having your efforts fade altogether. There are plenty of ways for your…

 The world of marketing can be an overwhelming one. Analytics, trends, SEO, conversion rates, the list of technical jargon goes on. Even if you don’t work in marketing, you want to be able to converse with business partners, customers, and even your marketing team and sound like you know what you’re talking about. Luckily for…

. Wondering why your open and click through rates are looking so low? The e-mail marketing game is much more complex than it originally appears and can easily mystify even the most seasoned of marketers and savvy business owners. To ensure that your efforts aren’t going unnoticed, we’ve put together a few pointers to keep…

Five Simple Ways to Capture E-mail Leads  To make sure that you don’t scare off your potential clients in the same way, the Skyfall Blue team has put together some of our favourite simple and effective tips for capturing new e-mail leads.   We’ve all been there – you land on a webpage, only to be…

Marketing can sometimes feel like a balancing act. Too much or too little of something can easily tip the scales into success or failure. So what does is take to be a successful marketer? That’s a fairly broad question to try and pin down, but there are certainly a few key skills every successful marketer…

Consider this: Would you purchase something if it came recommended by a friend, mentor, colleague or celebrity? Most consumers are more likely to purchase a product or service if it’s recommended by someone they know or trust (in the industry, we call that person an “influencer”). Many brands are now