Advertising

Have you heard about Instagram Stories? Perhaps you already enjoy watching other people’s Stories but have no idea how to create your own. Maybe you would like to make your Stories more fun and engaging but you don’t know how. Or perhaps you have no idea what we’re talking about! In this TechCrunch reported that…

Almost every time we suggest that one of our clients uses Instagram to reach a wider audience and grow their business, we’re met with the same types of answers: “What we do isn’t interesting enough for Instagram” or “nobody will follow us, we’re just an XYZ company”.  Instagram isn’t just for big brands or fashion…

Online reviews can make or break a company. Online customer reviews are crucial in marketing, considered highly trustworthy. A BrightLocal consumer review revealed that 91% of 18-34 year olds trust online reviews as much as personal recommendations. The same review also found that consumers read an average of 10 online reviews before feeling able to…

It’s almost Super Bowl Sunday, and if you run your own business, you are probably knee deep in the creative process of deciding how to use the excitement and the attention of millions of fans of the Super Bowl to promote your brand. Get ready to be a part of the trending conversations online, get…

With Christmas and holiday marketing schedules inching earlier and earlier each year, it’s more important than ever to be armed with a pre-planned marketing campaign. Canadian consumers are

Having an e-commerce store can be both exhilarating and challenging—exhilarating because of the potential to reach customers and make extra sales, challenging due to the hurdles you have to jump through to make those sales. Small businesses often wonder if they can compete with big-box stores and online retail giants like Amazon.   Luckily, as…

Black Friday and Cyber Monday are undeniably two of the biggest days for e-commerce sales in the U.S. In 2016, consumers

We often discuss brand identity for businesses. But, building a personal brand can be equally, if not more so, important.     Consider this: 

  Thanksgiving is more than just a time to show thanks. It’s a time to take a step back, slow down and cherish what is truly important. Though your business will likely be closed over the Thanksgiving weekend, you still want to ensure that your company is top of mind with your customers. To help…

Generating leads is one of the most important activities for your online business. Why? Because leads mean revenue! You may have a fantastic website and great social media platforms but unless you’re savvy enough to know how to maximize those avenues to garner leads, they’ll just fall flat. Having lots of visitors to your website…