Across the world, people are wondering: Has Twitter sold out? If you haven’t noticed yet, Twitter introduced a brand new user profile re-design on Tuesday…and it looks eerily similar to Facebook. Among other changes, the header image now spans the width of your screen, and a square profile photo is inset on the top left.…
read moreOn average, share content without reading the full article, based on the headline and first few lines of copy. That means your headline is just as important—if not more important—than your blog content in drawing readers and promoting content shares. Still reading? Good. Interview with CBC of Marilou Moles AKA @20YS and Grace Odumo AKA…
read moreTMI: 7 Posts Not to Share on Social Media We’ve all seen it happen: Someone we know discovers the wonderful world of social media, and ends up sharing obnoxious or downright embarrassing posts. You want to help the poor guy or girl out by letting them know what they are doing…but, instead you opt out…
read moreSocial Media “To-Do” List: 5 Essential Tasks Whether you are promoting your personal brand or your corporate brand, there are a few ‘musts’ when it comes to social media. If you want to create followers, it’s not as easy as simple posting content. Building your brand takes time and hard work, no matter what you…
read moreMoments before “12 Years a Slave” won the best picture Oscar at the 86th Academy Awards on Sunday night, making it a landmark win as this is the first time Hollywood awarded its top honour to the work of a black director (a victory long deferred really), the Oscars made another history. Well, at least…
read moreRecent statistics show the average consumer receives up to 5,000 promotional messages per day, alongside other stimuli. Facebook, Twitter, LinkedIn, Pinterest, text messages, e-mails, voicemails…and the list goes on. Whether you’re a small business owner or a retail marketer, how will your savvy marketing stand out in a world saturated with over-communication? 3 Simple Ways…
read moreSo here are Top 5 Reasons Bloggers Quit Blogging and how to avoid them. 1. Money, Money, Money 2. Keeping up with the Jones 3. Small Fish in a BIG Blog Pond 4. Motivation, Where Art Thou? Just as New Year hold promises of a new beginning, so does launching a brand new blog. We have lofty…
read moreTOP 3 THINGS TO CONSIDER WHEN SENDING A BUSINESS PROPOSAL TO A CLIENT Business owners, sales and marketing representatives know how important a business proposal is in securing a deal with a client. You can have many conversations leading up to a proposal, but the proposal itself is a key entry point into gaining your…
read moreWhen to Use Stock Images vs. When to Produce a Photo Shoot These days, regardless of what kind of business you have, whether you are in marketing, retail, Information Technology or even a lawyer’s office, there is a need, now more than ever, to convey images that are not only representative of your brand but…
read more
