Recent studies from the Construction Marketing Association show that over 97% of construction professionals are actively engaging on social media. Why? To build credibility, increase brand awareness and enhance client loyalty. How they are actually doing it - and doing it successfully - is a whole other topic. We dug deep into cyberspace to uncover…
read moreAre you paranoid about the safety of your images, content, friend lists, and social media security on your accounts? Today, some people manage 1-5 personal accounts (Facebook, Instagram, Twitter, LinkedIn, Snapchat) and 1-5 business accounts, sharing a wealth of personal and professional information. It's crucial to follow basic security rules to safeguard your information and…
read moreAre Hashtags Still a Thing? When social media first gained popularity, it was all about the hashtags. Nowadays, we find effective hashtags and pointless hashtags alike written in the comments section or right in the captions. Understanding what the reasoning behind the hashtag is, how to use them effectively today, and the depth of their…
read moreThe world of marketing can be an overwhelming one. Analytics, trends, SEO, conversion rates, the list of technical jargon goes on. Even if you don’t work in marketing, you want to be able to converse with business partners, customers, and even your marketing team and sound like you know what you’re talking about. Luckily for…
read more. Wondering why your open and click through rates are looking so low? The e-mail marketing game is much more complex than it originally appears and can easily mystify even the most seasoned of marketers and savvy business owners. To ensure that your efforts aren’t going unnoticed, we’ve put together a few pointers to keep…
read moreFive Simple Ways to Capture E-mail Leads To make sure that you don’t scare off your potential clients in the same way, the Skyfall Blue team has put together some of our favourite simple and effective tips for capturing new e-mail leads. We’ve all been there – you land on a webpage, only to be…
read moreMeet our Team! Introducing...Clara Young! Clara is relatively new to the Skyfall Blue team but she has come in as a social media marketing consultant and has rocked so many of our client portfolios that we hope she sticks around for a long long time. We sat down with Clara Young to ask her a…
read moreIntroducing.... Stacey Rothbard, senior manager of brand marketing and communications. Stacey has been a part of the Skyfall Blue team for three years. She is a brilliant copywriter, team lead, social media manager and more. She wears many hats on the Skyfall Blue team and we wouldn’t be able to do half the things we…
read moreAlsoAshley Holly McEachern has been a part of the Skyfall Blue team since the company launched over seven years ago. She is the ‘jill-of-all-trades' on our team, in her role as a marketing director, she's doing everything from client management, to social media strategy, to copywriting, to internal marketing to team-building. Get to know Ashley…
read moreThey might not seem like much, but an Instagram Bio will make a visitor to your profile form an opinion of you in mere seconds! You want to start your business relationship off on the best foot and that means making a strong first impression. A cleverly written and well thought out Instagram bio will…
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