The software company style="font-weight: 400;">). Similar to Domain Authority, Page Authority score should be used as a comparative measure against your competitors, as it is very difficult for small to medium sized businesses to reach a high score close to 100. While it is challenging to actively change your Page Authority, the best way to…
read moreSo, you have designed and developed the most wonderful copywriting tells your story in a powerful and unforgettable way. But, when you look at your website analytics, you notice that your website visitors linger for just a few minutes on your homepage before departing abruptly. Sound familiar? The issue could be your website speed. Here…
read moreIn the world of internet marketing, organic means unpaid. As such, organic search results are populated via google keyword searches that may include your website listing that have not been paid for. In simple terms, when somebody types a keyword into Google and ends up on your website from the search results page, this is…
read moreIf you are running a business online, it is necessary that you are engaging in search engine optimization for your website. Consider that every single word you use in the copywriting that narrates your website has the power to increase your visibility and your ranking in search engine results. By using keywords that are relevant…
read moreAre you running a business online? If you answer yes to this question, than it is absolutely essential that you are actively using social media for your business. However, many new business owners struggle to understand exactly how to use social media for their marketing, branding and sales goals. This article outlines the top five…
read moreA paid advertising campaign is an incredible tool to improve your brand awareness and increase traffic to
read moreWebsites are imperative for a business to become successful. Your website serves as a sales platform, marketing tool, space for engagement with global clients and, with effective reporting, an excellent way to analyze your client demographics. A website is very important for any business to succeed, and hiring a professional to help with your website…
read moreInstagram has become an essential marketing tool for all businesses, especially in the time of Covid-19 when so many companies have been forced to market, promote and sell their product and services online. However, it is not enough to simply have an Instagram page and post regularly. In fact, many businesses spend hours and hours…
read moreIf you find yourself asking “How do I improve my Google ranking”, trust us, you are not alone. You probably know from your own experience that when you type a question or product or service into your search engine, you rarely scroll past to the second page. In fact, studies show that people almost always…
read moreBuilding a website seems straightforward enough, but there are far more elements to plan out than you’d initially expect. Sites like
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