Digital Marketing Tips for 2022

Just a few months into 2022, and one of our favourite software providers Planoly has released a bang-on piece articulating what the top digital marketing and social media trends and predictions of 2022 are, and we’ve summarized them here for you today. Are you ready for this?

1. Video Content

Video is everything, everywhere and unavoidable. Press record now!

2. Influence Marketing

Influencer Marketing budgets are increasing but not through sponsored posts. Rather, brands are working collaboratively with influencers to curate unique marketing strategies. Our bet is that they will include lots and lots of video content.

3. Content Creators 

The “Creator Economy” is booming. Yup – those people whose job is to create social media content, grow it and then monetize it online that you hate that you love to follow? Like the influencers, they are here to stay.

4. Know Your Audience

Gen Z is 2022’s target audience: that means more video, mobile friendly ads and … memes. Your audience will be able to tell that you have a personal connection with your brand and that you have authenticity in your content. This will help them trust your business, which will help establish credibility for your business.

5. Sell Your Product Online

Virtual Shopping skyrockets. Patterns and habits have changed forever thanks to this pandemic, and people are simply not going to retail stores the way they used to. If you haven’t already built your virtual shop, call us today and we can get it up and running in no time.

6. Get Right To The Point

Content is shortening. Who has the attention span for a long form content piece anymore? No one. Bite sized digital marketing content is the way of 2022 and even better if it uses infographics, memes, video and reels.

7. Be Authentic and Real

Brands are getting humanized! Employee spotlights, messages from CEO’s, videos of client experiences – this real, raw behind the scenes angle is the way forward. See yah later stock photos!

Now let’s put these tips into action!

Is your team ready and eager to dive into digital marketing 2022 style? Or absolutelllyyyy terrified? Whatever feelings this blog leaves you with, we are here to help. We can help you by doing it all, or teaching you how to do it yourself, or collaborating with your marketing team to take the load off but you still get to be in the driver’s seat. Contact us today to set up an initial meeting.  

Call us today at 613-912-7780 or email us here. Skyfall Blue is here for all your digital marketing services and to help your business grow.

Who is Skyfall Blue?

Skyfall Blue is a full service, multi-lingual and award-winning Digital Marketing Agency in Ottawa with expertise in website design and development, brand development, social media, email management, copywriting, blogging, marketing strategy, video production, brand photography, SEO and creative campaign direction and rollout.

We guarantee high ROI through lead generation, increased brand presence, online engagement, and a renewed inspiration in your brand.

Source: https://blog.planoly.com/social-media-trends