How to Increase Your Website Traffic: 3 Strategies for Successful Content Marketing

You probably have a website or two. Or five. But do you have any traffic? If the answer is no, you’re not alone. Over 90% of small businesses don’t have a content marketing strategy for their websites, and it shows. With so many websites competing for attention, you need to market your website effectively to stand out from the crowd and get more visitors and customers. Here are three strategies that will help you increase your website traffic:

1. Develop an SEO Strategy: This is absolutely crucial if you want to rank higher in Google search results and drive more visitors to your site.
2. Write Content That Resonates: It’s not just about getting more people on your site; it’s also about creating content that resonates with those who visit once they get there.
3. Create an Email Marketing Campaign: People like getting emails from sites they enjoy visiting – even if those emails are offering deals or other incentives to come back again soon!

SEO Strategy

SEO is the most important part of any website marketing strategy. If you don’t invest in SEO, you’re throwing away all your other content and marketing efforts. Why? You can’t get more visitors to your site if you don’t rank higher in Google search results.

Many businesses can’t devote the time or resources to develop an SEO strategy themselves. Fortunately, there are affordable options for outsourcing this work to professionals who really understand SEO and know how to rank websites higher in search engine results.

Don’t make the mistake of believing you don’t need to invest in SEO because you have a smaller business with only one or two sites that are focused on limited topics. Bigger companies with multiple sites, brands, and products need SEO just as much as SMBs do – they just have more people on staff who are qualified for it!

Content Marketing

Content marketing is the act of developing content (text, images, video) to attract customers to your business. Some businesses use content marketing to promote their products or services. Others might use it to provide information about their company and what they do.

Content marketers can create blog posts, case studies, interviews, videos, social media posts, white papers, infographics and ebooks that showcase what their business is all about. This type of marketing is often free or low-cost because companies can repurpose existing content for use on other platforms.

Some businesses are even coming up with new ideas for content marketing by creating podcasts or live streams on YouTube. When you have high performing content on your website it will rank higher in search results which will increase traffic to your site.

Email Marketing

Email marketing is one of the most effective digital marketing strategies because it’s an inexpensive way to reach your audience. It also allows you to send targeted messages that are relevant to your customers.

When you create an email campaign, make sure the subject line is compelling and gets people interested in reading more. The content should be interesting and relevant to what your customer might want or like. Finally, make sure you send the email often enough so people don’t forget about it or unsubscribe.

Conclusion

Great SEO is a key aspect of any business’ success. But it can be difficult to get everything right on your own–even if you have the time, skills, and expertise. Outsourcing SEO will help you focus on your company’s goals while an expert handles the complex process of meeting those goals.

Leveraging digital marketing is important for companies of all sizes. By investing in digital marketing strategies, you’ll be able to reach more people and increase the effectiveness of your website traffic.

Call us today at 613-912-7780 or fill out the form here. Skyfall Blue is here for all your content marketing services and to help your business grow.