What is Search Engine Optimization?

What is Search Engine Optimization? And Why Does It Matter?

Our SEO tools include effective copywriting for all your website pages, sitemap creations, effective meta keywords, backlinks, alternate image text, and descriptions for your site. Let the Skyfall Blue team implement a winning search engine optimization strategy for your business today!

What is SEO?

In simpler terms, search engine optimization is the process of optimizing your website so that it ranks highly in search engines such as Google and Bing, in addition to various other search engines.  By understanding the process and tools involved, you can be well equipped to make your website a hit amongst searchers.  When you have people searching your website on a daily basis, you must be doing something right, right?  In this article, I will be taking a look at the primary components of search engine optimization:  Keyword Research & Analysis.  Meta Keywords & Keyphrases.  Backlinks.  Sitemaps & Pages.  Targeted Visitor Demographics.  Hooking These Key Elements Into Your Website (to Improve SEO)  Keywords.  Google is constantly experimenting with and fine-tuning keywords and search phrases.

Why Does SEO Matter?

If you’re doing it correctly, you will attract more web traffic, so more visitors can see your site. You will get the best visitors, and will have them stay longer, which means more opportunities to convert and sell. Your website is your business card, and your visitors are the prospects who can put your business on their resumes.  Google Ads  We are all aware of Google Ads. Google has set up a system that allows you to be visible to search engine users, and get more traffic to your website. Your Ads campaigns have a goal, and it’s the cost per click (CPC), which is the amount that you will pay for every visit your ad receives. Google also has some other paid advertising options.

Different levels of optimization

When you first start optimizing your website, you need to be sure to get your pages noticed so you can rank. This means you will need to optimize the pages that are going to be utilized by your readers. When you get your SEO tool(s) up and running, you will be asked to select a specific keyword and an action (submit it to Google/Facebook, etc.). You will also be asked to create different landing pages so that you can optimize each page.  Then you will be asked to choose some action (install a backlink, contact a website, submit it to Google/Facebook, add it to a blog), and you will need to get yourself involved in social media marketing.  Once you are familiar with your tools, you can focus on more strategic forms of search engine optimization (SEO).

How to Optimize Your Site for Search Engines

These basic steps on your website will bring your site closer to the goal of getting more traffic, increased sales, and increased leads.  Host your website on a server that has:  High-speed connectivity.  An indexing tool for SEO.  A backlink-building strategy.  In addition, here are some additional steps you can take for better search engine optimization on your site:  Use one or more call-to-action buttons.  Add a profile for your site.  Increase the search rankings of your main keywords.  Use featured snippets of text.  Use free, non-promoted content.  Add your site map.  Create a sitemap.  Get useful search engines.  Enter the long tail.  Here’s a guide on building your site from scratch, with well-organized photos and images.

Tools to Help You with SEO

We are now offering a different set of tools that will enable your website to gain more organic traffic and increase the number of leads coming from your website. These SEO tools will give you control of all your SEO needs and will allow you to achieve a higher level of success in SEO.  Some Important Points to Note About SEO Tools:  Forget about having only 1 SEO tool for your entire business.  Having a few SEO tools can be very confusing and overwhelming, but we are here to make this process simple and easy.

Keyword Research Tools

Keyword research is one of the most important areas of marketing and SEO for every business.  It is vital that you understand the top three, four, and five most searched keywords.  They should be relevant and appropriate for your niche.  Never write a blog post and go back and edit it because you think it is too popular.  Instead, you must get to know your target audience and make sure that your blog post connects with them.  Google My Business Listing.  You must make sure that you have all the details about your business listing and file it with Google.  You can use their My Business tool, or create a free Google+ account.  Once you have uploaded your website, you will have the option to edit your business listing.

Optimization Tools

SEO, also known as search engine optimization, is the technical skill of making your website rank higher in the search engines than your competitors.  This is done through a process of research, creation of content, targeting, testing and optimization.  Your current website ranking can be restored by checking out what your competitors are ranking for, and then modifying your website to be better than them.  Once you have used these technical SEO tools, you will be able to make an accurate analysis of your website, your competitors, and what you should focus on to be more successful.

Link Building Tools

If you run a network of sites, you need to have a webmaster to manage the sites.  Once you obtain a webmaster, you can work closely with them to build a network of sites. This would ensure that you have high search rankings on Google and other top search engines.  Use the right keywords. Ensure that the quality of your content is excellent.  Only incorporate the correct content into the website.  You can also use the free tools provided by search engines like Google Adsense and other social media platforms to promote your website.  As a keyword marketer, you can easily find out which keywords people use to find your site. This would ensure that the keyword placements are proper and your website appears higher in the search engine results pages.

In conclusion, we here at Skyfall Blue can assist you with your organic search results.

Call us today for all your website needs at 613-912-7780 or fill out the form here. Skyfall Blue specializes in marketing your content.

We are here to help with all your SEO, Google or Microsoft organic results in Ottawa and the surrounding area.