Digital Marketing Strategies

Digital Marketing Strategies: How To Reach Customers On the Go

Skyfall Blue has years of market research experience, allowing us to help your business determine the best marketing approach for your unique needs. We are the advertising agency businesses rely upon to know the market, the competition, the trends and the challenges of the industries that matter.

How to reach customers on the go

Firstly, today’s customer prefers to use their mobile device for every interaction and business can’t ignore that fact. The days of buying an advertisement on TV are over; today’s customers want everything they purchase to be part of their experience. This includes their search for business.  There are, however, some strict guidelines to follow as to when and where you can advertise your business.  After the Thanksgiving holiday, the traditional media will be all but finished for most of us for the holidays. A lot of clients are often surprised to find that traditional media outlets are often not a lot of help in advertising on mobile devices.  The network that most of us are using is called the mobile network.

How to stand out in a crowded marketplace

Secondly, choose a marketing channel based on your budget, time constraints and the effect it will have on your business. Target your marketing channel by developing a single customer segment and applying a marketing strategy to address that segment. We develop marketing plans for every facet of your business, and we work closely with you to know the customer so we can reach them.

We analyze your competitors and target your marketing channel. Then we develop a strategy to outdo their approach in order to reach your ideal customers. Our team of marketing experts will help you stand out in the crowd.  Improve your company brand.  More and more consumers are making their buying decisions based on how a business behaves.

What’s the best way to reach mobile users?

Thirdly, if you want to stay ahead of your competition, you have to keep up with the changing landscape of mobile marketing. As a small business, you are often caught in the line of fire, forced to come to market with innovative and creative campaigns that are flexible enough to adapt to ever-changing platforms.

With that in mind, we’ve outlined some digital marketing strategies that you can follow to reach the right customers on their mobile devices.

1. Make It Easy for Customers to Access Your Content. If you think the best way to get people to engage with your marketing efforts is to push people to the website, you’re missing the mark. No one wants to have to go to a website just to read about your business.

What marketing strategies work best for digital marketing?

The recent advancements in technology have led to an explosion in the digital marketing space. Mobile devices have overtaken desktops in terms of users, and that shift means that consumers can access almost any content they desire, wherever they are.

As a result, we have seen the popularity of social media platforms skyrocket. Facebook now has over 2 billion active users, and we believe that figure will only grow as time passes.  The truth is, as the worlds of online and offline merge, there are more opportunities than ever to reach out to the right audience.  By following the advice in this article, you can tap into those opportunities by staying up-to-date with the latest trends in the digital marketing field.

In conclusion, technology is constantly changing the landscape of our businesses and our lives. Like Google Glass, a flashy product that flopped, this article represents an idea which is today outdated. So much so that we have to question its relevance.

However, the implications of the rise of social media and smart-phone technologies are clear to see, and the impact it will have on businesses both big and small in the future will be profound.  There are a lot of ‘what ifs’ and ‘what nows’ to take into consideration, but it’s never been more important to learn from the past and be aware of the future. Or else your business could fall behind.

Call us today for all your digital marketing strategies needs at 613-912-7780 or fill out the form here. Skyfall Blue specializes in increasing your ROI.

We are here to help with all your digital advertising needs in Ottawa and the surrounding area. There are clients in Montreal, Waterloo, Red Deer, Edmonton, Quebec City, Florida and more.