How To Use Social Media to Your Benefit

The Ultimate Guide for Business Owners

We work from anywhere. We work anytime. While some members of our team have Masters Degrees, others are published academics and journalists, social media influencers and budding entrepreneurs themselves. We range in age, gender, culture, language and skillset to ensure that every client feels adequately represented and connected.

Why you need to use social media

Firstly, there’s a number of reasons you need to be on social media, and these can include. Leverage your network Say you’re a small business owner in Cornwall, Ontario with no substantial profile. It’s probably a good idea to get on Twitter and LinkedIn, to send out some warm and fuzzies to your current clients and customers. Let’s face it: social media is a two way street and your customers want to feel connected to you. Promote your products This one is fairly obvious. If you’re in business for yourself, it makes sense to promote your services to the market. No matter how small your business, you can’t expect to win if you don’t actively promote it to others.

Your social media strategy

You should have your own social media team on speed dial. Why? Because business owners do not always have the time to strategize or plan their SM strategy, build a digital brand presence, nurture followers or perform a business review on platforms like Twitter, Facebook, Instagram or YouTube. If you’re wondering how to build a social media strategy to your advantage and reach out to an audience, we’re here to help. This is the ultimate guide for business owners, every entrepreneur at any stage.

How to build a strategy for a business owner Here are some practical tips: What is the purpose of your social media? When setting up your business Facebook page or twitter handle, think about the purpose of your business and what your message will be.

The people who can benefit from social media

We are a small team of just under 10 here at Skyfall Blue. Each person is involved in social media on a level of which they are most comfortable. Although some members of our team are more social media-savvy than others. Every single person in our company (regardless of the role they fill) works from a position of authenticity, integrity and always has the client’s best interest at heart. If you aren’t currently engaged in social media, whether you’re building your brand, cultivating your audience, exploring new business opportunities, speaking on stage, writing an article, or need to publicize something or to make a new hire, this resource is for you.

Your brand and social media

Mainly, all platforms have their own metrics. You are not what you have, but rather how you communicate what you have. And to make sure your communication and reach is robust, you need to think of social media as a tool rather than something that needs to be perfected. Check in with that growth. Regularly monitor your social account statistics to understand how your channels can better serve your goals. You can, for example, see how many followers you have, how long it’s been since you posted, who’s responding to you, how long people are engaging with your posts, how many comments and shares they have, how much traffic you’re getting from your posts, and more.

How to build your brand using social media

It’s easy to build a solid following of people that believe and believe in your brand.

What is the best medium for your industry?

The best medium for our industry is social media. Whether you choose to promote your latest blog or event or build and grow a business online, it offers tremendous opportunities for business leaders. What did you learn from the whole process? We always talk about how the industry is changing and what is necessary for business leaders to adapt, but not many are doing it right. The biggest lessons we’ve learned from this campaign have been: One: Be interactive with your fans. Have them share their ideas and comments. Let them ask you questions. We engaged in regular Q&A sessions on our Facebook page with the fans. Two: Give them more than content. Give them a personalized experience.

In conclusion, build your audience Our marketing team has experience building a large network of targeted customers, and we are more than happy to help you do the same.

Call us today at 613-912-7780 or fill out the form here.