Is your social media marketing getting slightly stale? It can be easy to get stuck in a social media rut when you’re posting about the same topic on a daily basis. The start of a new year is a great time to shake things up! Here are seven tried-and-tested tips to increase interest in your business and give your social media marketing a strategic boost in 2019:
Create and share a written social media strategy
Without a social media strategy as an anchor, your social media efforts are like a boat floating in a vast sea of other posts. Clearly define your social media goals, how you’ll achieve them and where you’ll achieve them.
Put together a social media calendar
Once you’ve created a strategy with goals to work off of, you’ll want to craft a social media calendar to plan out your posts. This type of up-front work and scheduling will ensure you aren’t posting randomly, but tying posts in with relevant campaigns throughout the year and at times where you’ll get the most visibility.
Increase your use of images
Photos have been proven to be the most popular type of content for engagement. Whether it’s simply photos of your team hard at work or someone using your product, make it a priority to capture and share creative images with your audience.
Measure and analyze your metrics
If you haven’t already, you’ll need to review and measure your social media periodically to see what’s working and what’s not working. This information will inform your future efforts and hold you accountable to the aforementioned social media strategy.
Experiment with social media advertising
Sometimes your social media posts need the added help and visibility of social media ads sharing your relevant content with the right audience. The good news? Social media advertising costs are often negligible and you can reach a large—but targeted—audience based on age, interests, etc.
Find and interact with a relevant online community
Social media means you need to be social! Research where your audience is and make it a point to engage within that community. Can’t find an online community that’s relevant to your industry? This may be a good opportunity to create a community forum for your audience.
Watch your competitor’s posts
Imitation is the sincerest form of flattery, right? Keep an eye on your competitor’s posts to see what produces the most engagement, and let that inspire relevant posts for your own audience.
What social media tips and tricks work for you? Contact the social media savvy team at Skyfall Blue today for a free social media consultation and assessment to learn how they can take your social media efforts to the next level.
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