Did you know the average user spends 88% more time on a website with a video? Just a few short years ago, video marketing was optional—a “bonus” tactic to add to a campaign (only if the marketing budget allowed). Today, video marketing has become a primary marketing tactic for engaging customers.
Why is video marketing so important? Here are just a few ways including video in your marketing can increase customer engagement and grow your online sales (based on these enlightening video marketing stats):
It boosts your SEO
Don’t we all want our companies to rank on page one of Google? Having a video on the landing page of your site makes it 53% more likely to show up on Google’s first page, and videos increase organic traffic from search engines by 157%.
It increases click-through rates
If you’re experiencing less-than-stellar email results, you might want to consider including video in your emails. An introductory email that includes a video can increase the click-through rate by 96%.
It inspires engagement and action
Many consumers (52%) say that watching product videos makes them more confident in online purchase decisions. Almost half of users take some sort of action after viewing a video marketing ad, and landing pages with video have up to 800% more conversions than the same page without a video.
It helps with memory and retention
Most people prefer watching video over reading text because it takes less time and effort. But, it also helps with comprehension: The information retained in one minute of online video is equivalent to approximately 1.8 million written words. A majority (90%) of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.
It widens your exposure
We’ve all heard of the term “viral videos,” videos that become widely shared. Simply having a video increases the likelihood of gaining attention, since 92% of mobile video viewers share videos with others. You’re also more likely to attract attention from elsewhere online: Blog posts incorporating video attract three times as many inbound links as those without.
Are you interested in incorporating video into your marketing efforts? Contact the media professionals and video production team at Skyfall Blue today to help craft your next video project.
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